email marketing

Course Resource Newsletter


Users of the Course Resource website can register to receive a weekly newsletter. The newsletter is individualised for each recipient, containing courses in their local area that match their interests.

We built subscriber functions that allow people to register and modify their subscription and preferences. The email campaign module itself is completely automated and driven by the content of the website. Each subscriber’s newsletter is buildt by searching the database for courses offered in their suburb and slotting the results into an email template.

Re-introduction email campaign


Through delivery of its Passion Mapping and accreditation programs over the last ten years, plus its global community of Practitioners, Passion Maps built up an extensive network of contacts. Having recently launched a new website and begun publishing a number of online services, Passion Maps needed to reach out to this network to inform them of these exciting developments.

Due to the diversity of this network and the variance in frequency of contact over the years, a “re-introduction campaign” was created to invite network members to explore the new website and subscribe to receive Passion Publications.

Passion Publications


Passion Maps publishes a range of online services for its subscribers on a daily, weekly and monthly basis: the Daily Passion Quote, Passion Mapper Tips, Passion Resources and the Passion Today E-zine.

Passion Maps required the ability to easily build and deliver these publications to its network while maintaining its professional image and the integrity of its brand.

We evaluated email campaign delivery providers, designed and tested templates for each publication and built interfaces for Passion Maps staff to manage content for the suite of publications. Campaigns can be built, previewed and scheduled for delivery. Automated processes publish this content to MailChimp for delivery to subscribers, providing Passion Maps with access to powerful post-delivery reporting and monitoring of all their campaigns.

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The Hypothetical Blog: Stark Raving Sane

April 05 Icons, icons and icons!

Building any kind of web interface, particularly one that requires any kind of human interactivity, will at some time utilise icons. Whether they be on buttons, used in headings, or tabs or panels, icons are like little visual pieces of informative haiku: small, succint and should make you smile.

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What We're Reading


In our opinion, Ryan Bates is something of a Rails stevedore: since March of 2007 he’s been packaging and delivering Railscasts to the interwebs on a weekly basis.

Available through iTunes or via download on the Railscast website, each episode lasts between five and twenty minutes, with shownotes and additional resources also available on the website.

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