e-commerce sites

Anchor BMX www.anchorbmx.com.au


The Anchor is a BMX retail store owned and run by real riders. Anchor BMX has a casual, community-based aesthetic that needs to be reflected in its online presence.

Visiting the store to absorb its smart and crazy vibe, we used this inspiration to create a simple yet fun website that included team profiles, an online product catalogue and a blog. Since then we have added shopping cart and PayPal checkout functionality.

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The Hypothetical Blog: Stark Raving Sane

April 05 Icons, icons and icons!

Building any kind of web interface, particularly one that requires any kind of human interactivity, will at some time utilise icons. Whether they be on buttons, used in headings, or tabs or panels, icons are like little visual pieces of informative haiku: small, succint and should make you smile.

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What We're Reading


In our opinion, Ryan Bates is something of a Rails stevedore: since March of 2007 he’s been packaging and delivering Railscasts to the interwebs on a weekly basis.

Available through iTunes or via download on the Railscast website, each episode lasts between five and twenty minutes, with shownotes and additional resources also available on the website.

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