Our work

We’ve helped a number of clients build or expand on their online presence, either through creating a debut microsite for their new business, building a customised business system or conducting email marketing campaigns.

Re-introduction email campaign


Through delivery of its Passion Mapping and accreditation programs over the last ten years, plus its global community of Practitioners, Passion Maps built up an extensive network of contacts. Having recently launched a new website and begun publishing a number of online services, Passion Maps needed to reach out to this network to inform them of these exciting developments.

Due to the diversity of this network and the variance in frequency of contact over the years, a “re-introduction campaign” was created to invite network members to explore the new website and subscribe to receive Passion Publications.

Practitioner @ Passion Maps


Passion Maps offers accreditation programs that allow individuals to qualify to become Practitioners. Accreditation programs involve an initial four day training workshop followed by fortnightly teleconference learning and a qualifying practice period over 3 months.

In order to both manage and quality assure this qualifying practice period, Passion Maps required an online business system capable of supporting its global network of qualifying Practitioners.

We created simple and functional application that supported Passion Maps business process management needs. The accreditation qualifying process is now streamlined, reducing Passion Maps administrative load and providing immediate and useful feedback to qualifying Practitioners.

Passion Maps portfolio www.passionmaps.com.au


Since first updating the Passion Maps website in 2008, we now manage the entire Passion Maps web portfolio. This includes the main website, a microsite for The Wisdom of Passion, a web application for quality assuring their global community of practitioners, and daily, weekly and monthly email campaigns for each of their online publications.

Passion Maps value our expertise, advice and can-do attitude- and we love creating customised solutions for them to engage with their community of Practitioners, Mappers and clients.

Passion Publications www.passionmaps.com.au/signup


Passion Maps publishes a range of online services for its subscribers on a daily, weekly and monthly basis: the Daily Passion Quote, Passion Mapper Tips, Passion Resources and the Passion Today E-zine.

Passion Maps required the ability to easily build and deliver these publications to its network while maintaining its professional image and the integrity of its brand.

We evaluated email campaign delivery providers, designed and tested templates for each publication and built interfaces for Passion Maps staff to manage content for the suite of publications. Campaigns can be built, previewed and scheduled for delivery. Automated processes publish this content to MailChimp for delivery to subscribers, providing Passion Maps with access to powerful post-delivery reporting and monitoring of all their campaigns.

David Webster Massage www.webstermassage.com


David offers massage services for select clients in Melbourne, Australia. Running a small, home-based business, David wanted to establish a complementary web presence and co-ordinate the branding and design themes with his business cards.

We designed his new business cards and built a simple and stylish website to match.

Course Resource www.courseresource.com.au


Course Resource connects people with courses from a wide range of disciplines and providers. Providers lodge and manage advertisements for free, while people can search for courses that match their requirements, including location-based searching that helps people find courses in their local area.

We provided planning, design and development services and took an active role in managing the project to deliver functionality in several key releases. We continue to manage Course Resource’s hosting, support, monitoring and maintenance.

Bikes De Ver www.bikesdever.com.au


A project can go off the rails for unexpected reasons, leaving it needing to be rescued. The aims of a project rescue are to take stock of where a project is at, and to determine what is required to get it over the finish line.

When Bikes De Ver’s new website needed rescuing, we determined what was left to do, outlined a development plan and implemented it. By refactoring existing code and introducing a an MVC framework we were able to improve the future maintainability of the codebase and deliver a vastly improved website quickly and cost effectively.

Course Resource Newsletter


Users of the Course Resource website can register to receive a weekly newsletter. The newsletter is individualised for each recipient, containing courses in their local area that match their interests.

We built subscriber functions that allow people to register and modify their subscription and preferences. The email campaign module itself is completely automated and driven by the content of the website. Each subscriber’s newsletter is buildt by searching the database for courses offered in their suburb and slotting the results into an email template.

Anchor BMX www.anchorbmx.com.au


The Anchor is a BMX retail store owned and run by real riders. Anchor BMX has a casual, community-based aesthetic that needs to be reflected in its online presence.

Visiting the store to absorb its smart and crazy vibe, we used this inspiration to create a simple yet fun website that included team profiles, an online product catalogue and a blog. Since then we have added shopping cart and PayPal checkout functionality.

The Hypothetical Blog: Stark Raving Sane

April 05 Icons, icons and icons!

Building any kind of web interface, particularly one that requires any kind of human interactivity, will at some time utilise icons. Whether they be on buttons, used in headings, or tabs or panels, icons are like little visual pieces of informative haiku: small, succint and should make you smile.

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What We're Reading


In our opinion, Ryan Bates is something of a Rails stevedore: since March of 2007 he’s been packaging and delivering Railscasts to the interwebs on a weekly basis.

Available through iTunes or via download on the Railscast website, each episode lasts between five and twenty minutes, with shownotes and additional resources also available on the website.

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